Musical Commercial “Cha Cha Land”
Chattanooga’s mission? Save entrepreneurs from the horrors of the Big City. The city was prepared to get funny, irreverent, and down-right playful.
The musical earned Chattanooga national press, increased Facebook reach by 2,500%, and helped the Chamber of Commerce win national “Chamber of the Year.”
“A ridiculous city-branding campaign we can get behind.”
— City Lab
Chattanooga, It’s Literally Perfect
We’re not saying Chattanooga is “literally perfect,” or that it’s the “Tom Hanks of places….” How did we raise the stakes? We made it a musical and piggybacked on the movie La La Land’s Oscar success by introducing the world to: “Cha Cha Land”
The results — industry recognition, tons of earned media, and massive national reach. Even the president of the Chamber of Commerce credits the campaign as the reason she moved to town.
PROJECT RECOGNITION
2017 ADDY Gold - Regional
2017 ADDY Best in Show - Local
2017 ADDY Gold - Local