Mercedes-Benz USA: Service
Elevated lifestyle spots featuring Mercedes-Benz services — pickup and delivery at home or work, mobile service vans, and dealership express service that takes less than an hour.
Mobile Service :15
Pickup & Delivery :15
Director’s Notes
The service components should feel crisp and efficient. It should feel like Mercedes-Benz techs take car of a customer’s car with precision and speed.
Service shots were inspired by Edgar Wright quick cuts. Each frame was simplified, with a clear focus and one distinct character action.
In contrast, the lifestyle moments were fluid, smooth, and calm. Mercedes-Benz Services are able to fit seamlessly into the customer’s already rich life. Customers can play basketball with their kids, hang out with the dog, get work done, or relax — while Mercedes-Benz Service handles the rest.
