Stainmaster Floors “Land of Yes”
Stainmaster Brand® gave VaynerMedia a mission: Help families across America imagine a home where no one says, “no.”
Leif directed a campaign where millions of parents (and doggie parents) saw themselves saying “yes, yes, YES!” to every kind of mess. Stainmaster’s videos racked up views like a heavenly choir calling down manna from heaven. The campaign drove over 2.3 Million views on YouTube.
You can’t always say, “yes.”
It was triple threat project — a script that had dogs, kids, and singing.
Can pour a river of orange juice on the floor? Yes.
What about a sheepdog that does tricks? Heck yeah.
Can we make a gospel choir magically appear? Yes!
We helped the agency say, “yes” a little more often.
Land of Yes - The Film
