Twin Lakes Fiber “Sorry for Your Internet”

Killing with kindness. It’s what we do in the South.

A TV commercial directed by Leif Ramsey for Tennessee rural internet provider Twin Lakes Fiber.

:15

Directing the Ad

The concept struck me as funny from the get-go — imagining a vigil of people showing up on a neighbors doorstep delivering one casserole after another.

The daughter turns the knob. There’s a somber man there. “My condolences on your loss.”

It’s not often that you can explore dark comedy in a commercial. The style of Edgar Wright inspired the pacing and energy of the spot.